Influences on charitable giving for conservation: Online survey data of 1,331 respondents across the US, August 2017

  • Creator(s): Chelsea Batavia, Michael P. Nelson
  • PI(s): Michael P. Nelson
  • Originator(s): Chelsea Batavia
  • Other researcher(s): Julia A. Jones, Hannah Gosnell, Jeremy T. Bruskotter, John A. Vucetich
  • Dates of data preparation: Aug 18 2017 - Aug 25 2017
  • Data collection status: Study collection is completed and no new collection is planned
  • Data access: Online
  • DOI:
  • Access constraint: None. Data are anonymized and study has been approved by Oregon State University’s Institutional Review Board (Study ID 8136)
  • Last update: Apr 11 2019 (Version 3)
<Citation>     <Acknowledgement>     <Disclaimer>    
Batavia, C.; Nelson, M. 2019. Influences on charitable giving for conservation: Online survey data of 1,331 respondents across the US, August 2017. Long-Term Ecological Research. Forest Science Data Bank, Corvallis, OR. [Database]. Available: Accessed 2023-03-23.
Data were provided by the HJ Andrews Experimental Forest research program, funded by the National Science Foundation's Long-Term Ecological Research Program (DEB 2025755), US Forest Service Pacific Northwest Research Station, and Oregon State University.
While substantial efforts are made to ensure the accuracy of data and documentation, complete accuracy of data sets cannot be guaranteed. All data are made available "as is". The Andrews LTER shall not be liable for damages resulting from any use or misinterpretation of data sets.
This dataset records survey data collected from an online panel of 1,331 anonymous, nationwide U.S respondents. Data collection was both initiated and completed in August 2017. Survey data is of two major types. The first type, information about respondents, includes (1) select background and demographic information; (2) a brief version of a social desirability scale, measured to test and control for potential bias related to socially desirable responding; and (3) a scale developed to measure moral inclusivity, conceptualized as the breadth of an individual’s moral community (i.e., to what extent do different types of entities “count,” in a moral sense). The second type of data records information about an experimental message manipulation featured in the survey. The dataset includes one variable indicating which of seven manipulated textual messages each respondent viewed, along with several variables used as metrics of response to the messages, including (1) attitudes toward the message; (2) hypothetical willingness to donate for the cause promoted in the message; (3) perceived moral salience of the message (i.e., the extent to which it was perceived as a matter of moral concern); (4) manipulation checks, to test whether the manipulated elements of the messages were perceived as intended, and (5) a donation set-up, in which individuals were given the option to donate between $0 and $5 for a conservation organization, from an incentive fee provided by the researchers.

Study Description Download Study Location Information: (CSV)
Ecological Metadata Language: (EML)
1Survey data from non-representative online panel of American public in August 2017 (N = 1331). (Aug 18 2017 - Aug 25 2017)METADATADATA

 Survey Instrument - survey questionnaire and labels linking questions to variable codes